TURNING SUPPORT INTO EVERYDAY EXPERIENCE
Powered by Fufild - delivering flexible, everyday support across corporate and franchise teams
CAN KINDNESS SCALE?
THE REALITY OF THE MODERN QSR
EVERY SHIFT DEPENDS ON TEAM MEMBER CONSISTENCY
High-volume, fast-paced environments
Balancing speed, accuracy, and connection
Emotional labor alongside operational pressure
Variable experiences across stores and shifts
Consistency isn’t assumed. It has to be supported.
STRONG INVESTMENTS ARE ALREADY IN PLACE
You've already proven the impact in investing in people.
Education
Expanding access to learning through programs like Tacos & Tuition and ongoing investment in development.
Advancement
Creating clear pathways for Team Members to grow into leadership roles.
Leadership
Developing high-performing individuals through structured programs and coaching.
Recognition
Celebrating impact and performance across the organization.
These create long-term opportunity. But they don’t solve daily life friction.
BUT DAILY EXPERIENCE IS DIFFERENT
When support exists vs when it’s needed
Most support doesn't show up when it's actually needed.
Most perks are occasional.
TEAM MEMBER needs are daily.
TEAM MEMBER needs are daily.
FUFILD'S CARE-FIRST SUPPORT is the way into the future.
The Core Model
Care→Fulfillment→Contribution
01
Care
Taco Bell (with Fufild) creates conditions where Team Members feel genuinely supported as humans.
02
Fulfillment
Supported people experience meaning, energy, and engagement in their work.
03
Contribution
Fulfilled people give discretionary effort — the energy that Taco Bell is known for.
You don't manage contribution directly. You build the conditions that make it possible.
FUFILD IS CARE-FIRST IN ACTION.
We help you deliver daily, flexible support your team members actually feel - so they can show up with the energy and drive that Taco Bell depends on.
100+ APPs ACROSS 4 categories
Enjoyment
Recharge, joy, emotional recovery
Wellness
Physical and mental health
Convenience
Reducing life friction and time pressure
Growth
Learning and personal development
No guessing. No forced perks that disappoint. Just freedom for them to choose, and enjoy what supports their life right now!
REAL TIME DATA
See What Your Teams Are Actually Experiencing in Real Time
What PARTNERS are actually using
How long they stay engaged over time
How much support is being used vs. unused
Where teams begin engaging in the same ways (by store)
Patterns can emerge quickly:
Which stores are thriving
Where engagement is dropping
What support is resonating
A SYSTEM WITH NO WASTE
ALL Unused Points Are Credited Back
Program spend reflects real engagement
NO CHARGE FOR INACTIVE PARTNERS
If a partner does not activate within the first two months, the platform fee is removed.
What This Means for your company
Participation can grow organically over time
The system aligns cost with real engagement
Fufild was built so that investing in people never means wasting resources.
A SIMPLE PRICING MODEL
Choose Your Plan
Simple, flexible pricing built around real engagement.
STARTER
3,000 Points
$40 / mo
Perfect for getting started - give your crew meaningful support from day one.
STANDARD
5,000 Points
$60 / mo
The most popular choice - more flexibility, more impact for your team.
PREMIUM
9,000 Points
$100 / mo
Maximum value for crews who deserve the full Care-First experience.
CUSTOM
Let's Talk
Tailored Points
Built around your team size, tour schedule, and specific needs.
Plans can be tailored by location, department, or role.
Smarter Compensation - NOT Additional Cost
Traditional Compensation
(Payroll & Wage Increases)
- Disappears into base pay
- Felt once → then expected
- Low visibility after pay cycle
- No ongoing engagement
- Costs compound permanently
Fufild
- Delivered daily, not once
- High visibility, high frequency
- Reinforces value every shift
- Drives engagement + retention
- Flexible, controlled spend
For ~$0.38 per hour per employee, you convert compensation that gets absorbed into value your team actually experiences every week.
CULTIVATING KINDNESS - EXTENDED
Taco Bell redefining what it means to work in qsr.
Fufild ensures your TEAM MEMBERS feel that same support in their own, daily lives.
Business Impact
WHEN SUPPORT IS FELT, PERFORMANCE FOLLOWS
CONSISTENT EXPERIENCE
Stronger alignment across stores, shifts, and teams.
HIGHER ENGAGEMENT
Team Members show up more present, energized, connected.
Better INTERACTIONS
Customer moments feel more natural, consistent, human.
STRONGER RETENTION
People stay where they feel supported and valued.
This is real culture work - the kind that shows up every shift, every store and delivers the difference that makes Taco Bell continue to rise above the rest.
The Opportunity
EVERY SHIFT SHAPES THE EXPERIENCE
We help Taco Bell turn investment into daily, team member experience.
- Across corporate and franchise stores
- Without operational disruption
- Without adding manager workload
Improving:
Retention
Consistency
Engagement
Franchise performance
Fufild is a B2B SaaS-based fintech infrastructure platform that enables employers to fund employee-directed spending across categories of personal fulfillment. Fufild does not act as a service provider, reseller, or partner of third-party providers unless explicitly stated.